Tuesday, November 20, 2012


HIGH RANKING PORTUGUESE TOURISM DELEGATION VISITS INDIA

24 member delegation to conduct ‘Portugal Experience Workshop 2012’ in
New Delhi & Mumbai

New Delhi, 16th November 2012: As part of their mandate to promote Portugal as an up-market leisure destination, the Government of Portugal announced that a high ranking delegation will travel to New Delhi and Mumbai led by H. E. Cecilia Meireles, Secretary of State for Tourism and comprising H. E.  Jorge Roza de Oliveira Ambassador of Portugal to India; Mr. Frederico Costa, President of Turismo de Portugal, senior Government officials and the heads of some of Portugal’s finest hoteliers and local tour operators.

Given the importance and potential of the Indian market owing to its vibrant economic status and growing number of travelers, the Secretary of State for Tourism of Portugal announced the historic maiden B2B workshop titled ‘Portugal Experience Workshop 2012’ scheduled to be conducted on Monday 19th and Wednesday the 21st of November respectively in the cities of New Delhi and Mumbai. 

The objective of this marketing initiative aims at building cordial relationships between the two countries whilst providing an impetus to inbound tourism into Portugal. The workshops will provide a platform for the Portuguese delegation to interact and establish commercial relationships with Indian travel agents, tour operators, wedding planners, corporate travel agencies and India’s burgeoning ‘Bollywood’ film industry.

Commenting on the maiden visit to India, H. E. (Ms.) Cecilia Meireles, Secretary of State for Tourism of Portugal said, “We have always felt close to India, especially on account of our historic connection with the State of Goa.  Our maiden marketing initiative will effectively position Portugal as leisure, historic & cultural destination amongst the Indian travelers. This particular delegation aims to encourage the Indian travel fraternity to launch more qualitative and diversified packages in time for the wedding season in 2012 and the leisure season for 2013.” 
   
During the B2B workshops in India, the delegation will interact with an impressive 500 to 600 pre-selected Indian trade professionals that comprise major travel & tour operators, wedding planners, golf & cruise promotional organizations in addition to MICE operators.









H. E. Mr. Jorge Roza de Oliveira, Ambassador of Portugal to India said, “India is a very lucrative market and we are aware of the potential it holds in terms of outbound leisure and corporate travelers. Through this initiative we are confident that the historic relationships exisiting between our two countries will be given an added impetus for growth.” 

Mr. Frederico Costa, President of Turismo de Portugal commented: “We are excited about conducting our first tourism oriented marketing visit to India. Portugal is a vibrant destination that attracts travelers from across the globe on account of our strategic position and climatic conditions that provide the best of Europe with the Atlantic and the Mediterranean. The workshops in India will represent a vital component in establishing linkages between Indian and Portuguese travel professionals. Our delegation comprises a unique mix of hoteliers, resorts and tour operators that have developed specialized products for the Indian traveler. This delegation visit is one of a series of tactical activities that we will in due course undertake in India.”

Accompanying the government officials of Turismo de Portugal is the Portuguese private sector delegation comprising hotels, destination management companies & tour operators.  Participants include Altis Hotels, Dom Pedro Hotels, 4 Seasons Hotel Ritz Lisbon, Martinhal Beach Resort & Hotel, Hotel Lutecia, Pestana Group, SANA Hotels, Penha Longa Hotel Spa & Golf Resort, Vila Gale Hotels and Thema Hotels & Resorts. Travel companies such as AIM Group, Argon Travel, GeoStar, Oasistravel.net, Osiris Travel, Quasar, VEGA & destination management companies such as In Tours Portugal – DMC, Limits Incoming & Incentives – DMC, Lusanova DMC, Mr. Travel Portugal – Luxury DMC and Vista DMC & Emirates Airlines.
         
About Turismo de Portugal:
Turismo de Portugal, I.P. is an organization that aims to foster development of Portuguese tourism. Integrated within the Ministry of the Economy, Innovation and Development, Turismo de Portugal is the national tourism authority responsible for promotion, enhancement and sustainability of tourism activities, aggregating within a single entity all the institutional competencies related to stimulation of tourism activities, from the supply sector to demand. Using its privilege relationship with other public bodies and economic agents in Portugal and abroad, Turismo de Portugal is dedicated to fulfilling its objective of strengthening tourism as one of the core growth engines of the Portuguese economy.         

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